Intelligence
Artificial intelligence and robotics — machines that reason, and the public argument for trusting them.
PRETO BUSINESS Corp.
We tell the stories of companies working at the edge of what's possible.
Technology arrives before the world is ready for it. Robots that hold a conversation, medicine that buys another decade, craft built for orbit, money that moves without banks — all of it lands in a world with no language for it yet. We build that language: the case, the credibility and the permission that let a frontier company be understood, funded and allowed to operate.
7901 4th St N, STE 300
Florida 33702, United States
1401 21st St, STE R
California 95811, United States
Sandton, Gauteng
2188, South Africa
About the agency
PRETO BUSINESS Corp. is a globally recognised agency committed to promoting peace, fostering innovation, and combating misinformation. Our work rests on an unwavering dedication to unity and constructive dialogue as the bedrock of global progress.
That commitment is underscored by our alignment with the United Nations Global Digital Compact principles — responsible digital cooperation, ethical technology governance, and inclusive innovation.
As a member of the International Astronautical Federation, we take an active role in advancing sustainable, humanity-centred progress across space exploration, longevity, digital ethics and global futurism.
The mission is led by our Founder & CEO, Victoria Ustimenko (Laskina) — an international influencer, futurist and philanthropist, whose leadership keeps responsible digital cooperation embedded in everything we do.
We bring that expertise to the highest levels of international discourse, most recently at the UNESCO Centre for Peace, the BRICS Summit, and the IGF UNDP Conference. Through this multinational vision we assemble world-class talent to build worldwide recognition for your brand.
What we do
A brand succeeds when the product meets what its audience actually needs — and when that distinct value reaches them clearly. Our job is to get you there with the sharpest tools the industry has.
Where we specialise
Artificial intelligence and robotics — machines that reason, and the public argument for trusting them.
Longevity, biotechnology and human health, where the science runs ahead of the regulation.
Space, mobility and hardware built for places people have not been yet.
Capital, tokenised assets and market infrastructure moving faster than the rules around them.
Got a story to tell? With journalistic roots, we have the tools to get your message heard.
Connect the dots between business goals and marketing initiatives that drive real results.
SMART start, SMART growth and SMART transitions for your business milestones.
Best-in-class government and investor relations from a team that handles every moving part.
Move your brand through word of mouth from the strongest voices around the world.
Facilitated sessions for organisations of every size, producing plans that hold up globally and locally.
Deep analysis of everything said about you online — positive and negative — then the right fix.
Think outside the box, go viral, get rapid results through referral and affiliate marketing.
Turn science-fiction ambitions into shipped product, from software through to worldwide sales.
Protect the brand and the infrastructure behind it, so a technical incident never becomes a reputational one.
The cheetah is the fastest animal on land. It does not chase everything that moves — it picks its moment, commits completely, and does not miss. That is how we run a campaign.
Portfolio
Twenty-seven engagements across deep tech, robotics, longevity, finance, sport, fashion and the art market. Hover to stop the line.
Partners & affiliations
Hover to hold the orbit still, then follow any organisation through to its own work.

11 organisations · 2 rings · centred on Preto Business Corp.
Company news
Memberships, awards and recognition — the record behind the credentials.
Accepted into the International Astronautical Federation — 604 members across 82 countries.
Read the announcement →Official member of the Public Relations Society of America, with the Miami and California chapters.
Read the announcement →Honoured at the AI CSR Awards by Acquisition International for ethical practice in communication.
Read the announcement →Blog
Filter by theme and read in full here on the site.
A speech by Victoria Ustimenko at the Space Renaissance International IV World Congress — opening with a question for the room, and the case for why civilisation's next chapter is written off-world.
Read the speech →Transhumanism and Divine Humanity in Global Traditions — a new volume set to enrich the global conversation on human enhancement.
How Bianca Censori reshaped Ye's empire as PR strategist and producer, read through the 2025 Grammy red carpet.
Our CEO joined the Delphi study run by 4CF The Futures Literacy Company, leveraging next-generation Halnyx methods.
When Sons of Anarchy hit FX in 2008, few predicted it would become one of cable's biggest dramas. The hooks that got it there.
A comprehensive guide to what search optimisation now costs, and how it moved from niche tactic to core investment.
Key insights from the GoodFirms survey, and a straight answer to the question that keeps puzzling small businesses.
In the West a PR pro writes releases and manages optics. Alexei Balabanov worked to a completely different playbook.
The counter-intuitive strategy of The Chemical Brothers in an era of teasers and algorithmic feeds.
How a Mitsubishi commercial and a lonely robot made Dirty Vegas a hit — and invented sync licensing as strategy.
Five lessons from War Dogs: confidence, speed, ugly niches, the middleman — and knowing which revenue to refuse.
How The Prodigy turned a 1994 government ban on repetitive beats into a brand catalyst.
Why legal clarity and cash settlement — not technology — decide whether tokenisation scales.
Cybersecurity · eVTOL · Fashion · GR · Growth Hacking · Innovation · Marketing · Online Reputation · PR · Robotics · SEO · SpaceTech · Trends
Contact
Whether you need support for a live project or you are ready to rebrand from the ground up, write to us.
Tell us what you are building. Thirty minutes is usually enough to know whether we are the right agency for it.
Book a 30-minute call7901 4th St N, STE 300, St. Petersburg, FL 33702, United States
1401 21st St, STE R, Sacramento, CA 95811, United States
Sandton, Gauteng, Johannesburg 2188, South Africa
Recognition